Anchor has a coordinated, focused plan for supporting the products of our principals, which are sold through distribution. Coordinated by our Distribution Manager, the Anchor program concentrates on both demand creation and demand fulfillment areas.
Our commitment to our customers who purchase through distribution is to offer the same level of support, effort, and factory visibility as we do with OEM business.
Our commitment to our principals is to make every effort to work with both the customer and the distributor staff to make completely sure that the needs of the customer and principal are met.
Our commitment to our distributor partners is to develop and maintain a straightforward relationship with sales, product marketing and management staff so that we best meet the collective needs of everybody involved.
We view it as our responsibility to ensure that distributor sales staff is adequately trained and motivated. We view it as our responsibility to make sure that they have the pricing, delivery, and technical information needed to support our customers. We view it as our responsibility to coordinate all quoting, registration, ship & debit and other support requirements, in addition to the daily support activities.
Distributor Matrix By Principal
